Who We Are?

Bash Group is a prominent Bulgarian Holding Company operating accross the Balkans, specializing in delivering a wide range of solutions and services tailored for Hospitality and Commercial real etate industries.

The Brand
At Bashtag, we take pride in our brand. With a strong focus on quality and innovation, we strive to create products and experiences that enhance your life. For more than 15 years our team of talented individuals is dedicated to ensuring that every aspect of our brand reflects our commitment to excellence. 


What We Do?

Bashtag is your one-stop-shop destination for a comprehensive range of services and solutions tailored to your hospitality assets. Our dedicated team of experts, coupled with an extensive network of outsourcing service providers, positions Bashtag as your invaluable partner. Whether it's developing an initial idea or providing complete management for your resort, hotel, business park, restaurant, or club, we have all your needs covered.


Our Values?

We excel in adapting to changing situations, fostering creativity, embracing digital technologies, providing exceptional entertainment, promoting social responsibility, and prioritizing environmental awareness.


Our Mission?

Bashtag is dedicated to accelerating and enhancing the development of Bulgarian tourism by consulting and providing support to Bulgarian Hospitality owners in effectively managing their assets in a professional, modern, efficient, sustainable, and ethical manner.


Hospitality property management involves the day-to-day operations and administration of hotels, resorts, or other lodging facilities. The focus is on ensuring the smooth functioning of the property to provide guests with a positive and comfortable experience.
– Front desk operations, including check-in and check-out processes.
– Reservation management and room assignment.
– Housekeeping coordination and cleanliness standards.
– Guest services and satisfaction.
– Facility maintenance and upkeep.
The primary goal of hospitality property management is to create a welcoming and enjoyable environment for guests, leading to positive reviews, repeat business, and a strong reputation in the industry.


Hospitality property development pertains to the process of planning, designing, and constructing new hospitality establishments or expanding existing ones. It involves creating properties that cater to the needs and preferences of specific target markets.
– Market research and feasibility studies for potential locations.
– Architectural and interior design planning.
– Obtaining necessary permits and approvals.
– Construction or renovation of hospitality facilities.
– Branding and marketing of the new or renovated property.
The primary goal of hospitality property development is to create appealing and profitable hospitality establishments that meet market demands and provide a unique and satisfying guest experience.

In the hospitality industry, effective property management ensures that guests have a positive experience during their stay, while property development focuses on creating and improving the physical structures and amenities to meet the evolving demands of the market. Both aspects are crucial for the success and sustainability of hotels and other lodging establishments.




Our portfolio of solutions and services tailored for Hospitality Industry.


In the realm of hospitality management, effective concept development is essential for success. A well-crafted business plan serves as a valuable tool, aiding in securing financial support, prioritizing operational efforts, and evaluating potential opportunities.


Financial management in the hospitality industry involves overseeing the monetary aspects of hospitality businesses, including budgeting, financial planning, revenue management, and cost control. It aims to ensure efficient use of resources, maximize profitability, and maintain financial stability within the dynamic and competitive hospitality sector.


Navigate the digital landscape with our cutting-edge solutions, embracing technology to enhance customer experiences, streamline operations, and stay ahead in the competitive hospitality market.


Recruitment and HR services in the hospitality industry encompass hiring, managing, and developing the workforce. This involves finding skilled staff, handling employee relations, providing training, ensuring compliance, and implementing retention strategies, all crucial for the success of hospitality businesses.


Comprehensive management solutions for Food and Beverage services, including restaurants, bars, and catering, to deliver exceptional culinary experiences and maximize profitability.


Effective event management requires attention to detail, strong organizational skills, creativity, and the ability to adapt to unexpected situations. Successful events leave a lasting impression on attendees and contribute to the overall success of the organizer’s objectives.


Comprehensive management solutions for Beverage services, including restaurants, bars, clubs, events, to deliver exceptional  experiences and maximize profitability.


Unlock growth opportunities through our franchising solutions, offering a proven business model for entrepreneurs to establish and expand successful hospitality ventures.


Transforming spaces with innovative and aesthetic designs, our architecture and design services create visually appealing and functional environments for hospitality businesses.

High-quality development of Bulgarian Tourism

Bash News

Discover everything about us and tourism in Bulgaria! Stay up to date with the latest news, articles, events, and lifestyle. Welcome to Bashtag News.

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Most Wanted items in our Market


BASHTAG In Numbers

“You can’t improve something if you can’t measure it”.
Our impact on improving the Bulgarian Tourism

Developed Venues

Guest Served Annually by our Clients

Happy Customers

Years On The Market

Arguably the best Hospitality Management Company in Bulgaria

You want to take your business to the next level?
Great this is what we want too!


ul. Tsar Ivan Asen II , No  31
Sofia, Bulgaria


+359 883 338 130


Working Hours

Monday-Friday 9am - 5pm
On Weekends We Party!

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